CoverGirl names 1st male spokesmodel

Posted by in TV Reports

Some are calling it makeup history.

CoverGirl announces James Charles as its first male spokesmodel for the makeup brand. The company shared a picture on Instagram Tuesday, introducing people to the makeup artist and YouTuber.

“Meet @JCharlesBeauty: makeup artist, boundary breaker, and the newest COVERGIRL! Spread the word by regramming using #COVERGIRLJames,” CoverGirl writes in the post.

The 17-year-old shared the news with his 430,000 Instagram followers with a video post.

He also writes, “THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth it was a looonnnnggg day.”